Welcome to
WB Consultancy Ltd
Growing up as a third-generation member of Drayton Manor Park, one of the UK’s leading family theme parks, I was deeply involved in our family business from a young age. My journey took me from ticket collection and customer service all the way to operations management and finally to the role of Managing Director. This path gave me a unique insight into both the day-to-day and strategic challenges of running a family business.
I’ve since dedicated myself to helping family businesses like yours thrive. My approach is both personal and confidential, which starts with a conversation about the organisation and goals of your family business. This allows me to offer a tailored approach for your specific needs and worries. While I must respect the confidentiality of my clients and cannot share detailed stories, I have successfully navigated issues such as succession planning, market positioning, clarifying business direction, defining roles and responsibilities, and facilitating crucial conversations within families.
I am deeply committed to helping your family business avoid the struggles mine faced. Whether you’re dealing with succession planning, conflict resolution, or aiming for growth, I’m here to support you.
Let’s tackle the “elephant in the room” together. Contact me today, and let’s start making positive changes for your family business.
From Theme Park to Family Business Consultant: How I Learned to Help Family Businesses Thrive
From Running Roller Coasters to Guiding Family Businesses
My journey from the heart of one of the UK’s most visited family theme parks to becoming a dedicated family business consultant is certainly unique. Born into the family behind Drayton Manor Park, my life was filled with the sights and sounds of a bustling theme park from a very young age. This wasn’t just a playground for me; it was like being thrown in at the deep end where I learned every facet of running a family business, from the thrill of the rides to the satisfaction of our guests.
My passion wasn’t limited to the adrenaline of roller coasters; it extended into hospitality and customer service, where I took the lead at Drayton Manor. Ensuring guests left with smiles and cherished memories was our families primary goal, and everything we did went towards achieving that goal…
The Walt Disney World Fellowship Programme marked a pivotal point in my career, offering me unparalleled insights into the operations of the world’s entertainment leader. This experience allowed me to immerse myself in various roles across Disney World, enriching my understanding of what it takes to create magical experiences on a global scale. It was a truly ‘magical’ experience and one that I am still using in my work today.
With over three decades of hands-on involvement in all aspects of our family-owned theme park, including hospitality, operations, and governance, I’ve navigated challenges family businesses regularly face, as well as those no family business should ever have to endure. From succession planning and resolving conflicts to fostering innovation and nurturing a positive culture, my experiences have equipped me with a deep understanding of what really makes a family business tick. In other words, I get ‘it’.
My passion is helping you and your family avoid the challenges faced by many family businesses throughout the UK. As your family business consultant, I’m here to offer help, advice and strategies for your unique challenges and ambitions.
Contact me today for a free and confidential chat.
Services
Service 1
Working you and your family to look at your business and work through issues such as succession planning, conflict resolution, or business growth, I'm here to guide you through.
This starts with a free and confidential chat about you, your family and family business.
Rest assured, I use my experience and knowledge to help you and your family.
Service 2
I'm not just a family business consultant, I can help you put your customer first and deliver excellent customer service that reflects your family values and reputation.
Using my experience, I can help you see your family business from your customer’s perspective and identify the gaps and opportunities for improvement, address any pain points and enhance the satisfaction for your customers.
Service 3
Innovation is vital for family businesses. It can help you adapt, create value, and stand out. It can also help you solve some of the common family business issues, such as succession, conflict, culture, and governance.
As a family business consultant, I can help you innovate your family business. I love to challenge and improve the status quo coming up with creative ideas and solutions for your business needs.
Service 4
Do you have a nagging feeling that there is a problem in your business that no one wants to talk about or address? If so, you are not alone.
It may be related to your systems, service, people, family, or product. This problem is the “elephant in the room” that can affect your family business performance and sustainability. As a family business consultant, I use my experience in the family business to help you address your "elephant in the room".
Service 5
Has your business lost ground, or maybe you've lost your spark?
Are you thinking you need a Non Executive Director?
But are put off by the commitment, fit, formality and/or cost?
With that in mind I offer Non Executive Director services, without the formality, at times that suit you, and delivered in a way that puts the spark back in you and your business.
Services
Service 1
I help you to put your customer first. I look at and experience your business to see, experience, and feel what your customers do. I then compare this against what your business should be doing. Using my Identify, Observe, and Report method, pain points to customer service can be addressed.
Service 2
The full service Hospitality, restaurant, café review. We’ve all seen Kitchen Nightmares and The Hotel Inspector, I experience your business as a customer then spend the day shadowing and observing your team. Using my Identify, Observe and Report method, pain points for your customers and team members can be addressed
Service 3
Are you planning an exciting new restaurant, attraction or workspace? Using my extensive experience gained in opening new attractions, restaurants, hotel and kiosks at Drayton Manor, I can help you review those plans to make sure they work right first time for your team and your customers.
Service 4
Since starting WB Consultancy I’ve gained the nickname “Blue Sky Bill”, as I can come up with the wildest ideas and solutions to problems you can think of. I love thinking about ways to improve or develop new or existing restaurants, attractions, don’t believe me ask my old team at Drayton Manor.
Service 5
Not sure if you have a problem in your business? Or, do you have a problem but you’re not sure what it is exactly, or even how to deal with it? I have a lot of experience in addressing the “elephant in the room”, whether that be systems, service, people, family, product, or something else entirely.
Reduce the risk of expensive alterations or temporary fixes to an issue that could have been avoided. I have over 30 years of experience working on, designing, and putting in new developments at Drayton Manor Park. Developments which covered a 150-bed hotel, Hospitality suites and kitchens, kitchen refits, restaurants, customer experiences, offices, seating areas, rides, and new ride areas, award-winning toilets, animal enclosures, and kiosks, car parking, traffic management, and queue management.
Case Studies
Latest Blog Posts
Contact Me
07383 141481
bill@wbconsultancy.co.uk
Bill Bryan